Six study prepositions were recognized to facilitate the investigation of shopper Frame of mind persuasion dependant on the literature. Also, variables such as ad high-quality, demographic discrepancies, along with the technological context of VR and AR advertisements can aid central route persuasion, even though supply credibility, social existence, and information written content in VR and AR advertisements were being located to get the persuasion aspects underneath the peripheral route.
Generate a summary for senior internet marketing leaders of these conclusions over the persuasive character of VR and AR video adverts.
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Total, the examine offers a technique to look at buyer attitudes via VR and AR adverts using the ELM theory.
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